About us

The wine cellar Panajotović is a family winery founded in 2003. The winery was founded by Dr. Viktor Panajotović out of love for quality wines, as well as for long-term continuation of a family tradition. Our roots in wine production are dating back to 1927 when one of our ancestors, grandfather Thomas, founded the first family wine cellar near Krusevac, which had reached a leading position in the quality and quantity of wine that is produced per year by the beginning of the World War II.

Leading Vision is preparing top quality wines from the best grapes that grows in the richest vineyards of Serbia. Cellar Panajotović produces wines from grape varieties Traminer, Sauvignon Blanc, Rhine Riesling, Merlot and Cabernet Sauvignon in which every man can find himself or even his favorite wine.

Depending on the year, wine cellar Panajotović leaves a certain amount of wine out of sale, so in its basement you can find interesting archival wines aged ten years or more.

Today, production is managed by the youngest member of the Panajotović family, Vladimir, a professional graduate technologist who has applied traditional recipe for making wine from his ancestors and improved it by modern technology and knowledge .

Panajotović cellar has a wine tasting room in Senjak, Belgrade where the wines are stored at depths of 12 to 17 m .

Today cellar Panajotović sells wine all around Serbia and the world through our wine fan club, online shop and in its basement in Senjak. With a membership in the club every 20th member gets a bottle of wine of his choice for free as a welcome gift .